Baby Rose – But, Nvm
Baby Rose has announced her third album, Yearnalism, due July 10 via Secretly Canadian, and “But, Nvm” is its second single. It follows “Friends Again” with Leon Thomas, the track that won the pair a Grammy for Best R&B Album on his Mutt record, and became her biggest release to date.
Where that collaboration leaned into contemporary R&B, “But, Nvm” pulls toward something older. The production sits in classic soul and gospel territory. Rose’s voice does the structural work here, moving through a lyric about chasing someone else’s love at the expense of her own: “it was always their love I was chasing, Never mind I was protecting”, she says of the song. The chorus lands on a play between “nevermind” and “never mine” that’s simple and effective.
The video, directed by Amaya Segura and Rae Blackman, puts Rose and her band in a vintage studio setting, analog gear throughout. It’s a deliberate aesthetic choice that matches the track’s warmth and sits well within the album’s stated fixation on that era of musicianship.
Yearnalism promises to pull from soul, gospel, jazz, rock, and R&B, and on this evidence the retro framing suits her. Rose has a voice that can carry almost any context, and hearing it in a setting this warm and unhurried is undoubtedly what pushed this one onto the list.
